![]() ![]() His endorsement deals are of sufficient scale that, in a recent breach-of-contract dispute with one of his brand partners, Celsius energy drinks, a jury awarded him eighty-three million dollars.Ī man with this kind of nest egg might never need to leave home again. Flo never matched the stardom of those peers, but he has recorded another nine Top Ten hits, sold at least a hundred million records, and secured for himself a lucrative glide from ubiquity. Dre, for the most downloads in an opening week. ![]() 1 on the Billboard charts for ten weeks-a longer run than any other song that year, including Beyoncé’s “Single Ladies.” In 2009, Flo landed another No. 1 hit, “Right Round,” which broke a world record, jointly held by Eminem, 50 Cent, and Dr. “Low” went platinum ten times over and was No. By the following night, he would be back at his mansion in Miami.įlo Rida, who is forty-three, attained celebrity in 2008 with his song “Low,” an admiring ode to a Rubenesque beauty on the dance floor. That afternoon, a private jet had carried him, along with eight of his backup performers and assistants, from South Florida to Chicago. He is six feet three, two hundred and twenty pounds, and often travels with a trainer, though on this occasion the trip was brief enough that he would do without. Flo Rida, whose stage name honors his home state but is pronounced like “flow rider,” is fastidious about his physique. Along one wall, a handsome buffet-lobster, sushi, Dom Pérignon-sat untouched. At ten o’clock on a recent Saturday night, the rapper Flo Rida was in his dressing room with a towel over his head, in a mode of quiet preparation. ![]()
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